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The Role of UI Design in Enhancing User Experience When it comes to creating a website or an app, there’s one thing that stands out above the rest: the user experience (UX). After all, a seamless, intuitive and aesthetically pleasing experience keeps users returning. At the heart of that experience lies UI UX design—a combination of art, science and psychology that plays a crucial role in how people interact with your digital product. But what makes UI UX design essential in creating a great user experience? Let’s dive in and explore how UI design shapes how users engage with your site or app and why it’s a game-changer in today’s digital world. What is UI Design? Before understanding its impact on user...